Concept Statement Assignment

Create a list of all users that may visit your site
-Family
-Students
-Creepy old men
-Teachers
What will each of those users want to see in order to enjoy their visit to your site?

People that visit my site would like to see what I am capable of as an employee. My past schoolwork shows what I have done to secure my place in the real world of business. I would like my viewers to see how my projects from school reflect business

 Name your intended audience (the person(s) you need to persuade.)

-Employers I interview with
-Family
-Networking
-People I could potentially hire
-Clients
-Colleagues

.                Describe what you need to inform and persuade them of:

            Promote my: Skills and expertise

            Goals of the site are: Show the type of person I am creatively and business wise.

            My ultimate message/philosophy (about who you are): I am a hard working student that can perform the same skills in my career.

            What is the story you are telling? My journey through school.

.                List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

Advertising Campaign-PDF

Design Trends and Forecasting Concept Boards-PDF

Target Website-Digital Marking Project-PDF

Business Plan-PDF

CAD Technical Drawings-PDF

Concept Statement:

 I feel that the way a person presents themselves projects the way they feel about themselves. Through out life and school career I have come to realize that helping people is quite rewarding. My goal after college is to help represent people in positive ways, either through their style, business or their personality. I have found out who I am through fashion and business. And now I would also like to help individuals and businesses make a name for themselves through public relations. Through out my years at The Art Institute of Seattle i have acquired knowledge through different mediums of business. I am able to project trends, create business plans, market ideas and create advertising campaigns. I feel that my knowledge of fashion and business can help upcoming entrepreneurs enter the competitive world of fashion.